HITACHI CONSTRUCTION MACHINERY Middle East

July 2009, Kenya received its first order of six Hitachi units consisting of four ZX350H-3, a ZX210H-3, a ZW180, and a ZX470H-3 is on hold. The machines were sold to CRBC (China Road and Bridge Corporation), Kenya and Rock Plant, Kenya. Units will be utilized for quarry and road construction projects. This milestone order was a breakthrough for Hitachi Construction Machinery (Europe) N.V., Middle East Center (MEC).

MEC General Manager, Mutsumi Kitai enthusiastically commented on Kenya’s commemorative order, “We are delighted to deliver our first machinery shipment to Kenya. The markets of Libya, Algeria and Egypt are huge, and this modest preliminary order is just the beginning. We are hopeful of many future sales in Kenya’s rapidly developing region."

Hitachi Construction Machinery (Europe) N.V., Middle East Center has successfully identified and opened a new market during this global economic turnaround. “MEC expects this pivotal order to expand the Hitachi Brand throughout surrounding countries including Tanzania and Uganda. We look forward to becoming a key player in the East African market," said Kitai.