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Meet Hitachi Dealers

“A Worldwide Classroom”  Dealers are Teachers

Mutsumi Kitai brings his extensive travel experience and intuitive business sense to his role as the newly appointed general manager of HCME Middle East Center (MEC). Fresh with his innovative ideas and approach, Kitai will surely lead MEC, a branch office of Hitachi Construction Machinery (Europe) NV, to new levels of success and kudos.

— “Our dealers are the ‘teachers’ in each country.
They are standing next to the customer” —

The fastest-growing city on earth, Dubai is spending mind-boggling sums on construction.

Our dedicated stuff keeps close relationship with customers.

“Our dealers are the ‘teachers’ in each country. They live in the reality of the market and know how to look after their businesses. They are standing next to the customer,” says Mr. Kitai about the dealerships he so closely values. Mr. Kitai is dedicated in approaching excellence from every possible direction. “I consider the most important aspect of my role is to maintain and further develop dealer relations. Two-way communication is considered the top measure to resolve or find any solution.”

Kitai believes the more IT-communication tools become convenient, face-to-face talk becomes most important for resolving tough issue. “For this reason, MEC will organize as much opportunity as possible to have direct communication with each dealer.”

Teamwork is essential for competing in today's global market.

Combining people skills with endless knowledge on market shares and Hitachi, Mutsumi Kitai simple states, “ Hitachi brand-expansion will be the first priority to penetrate into the market, and this is the reason I will stick to get higher market shares in a very short time…I expect and welcome our dealers to visit our venues at anytime and on any occasion.” Kitai’s conviction to streamline perfect channels of communication is how this great leader of teachers will always be at the front of the class.

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