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Meet Hitachi Dealers
Tara International Co. LTD has demonstrated a financial upswing that would make any company envious to know their secret for success. Established in 1985, Tara International of Sudan took brave, bold steps to redirect business strategies and the payback has been commendable. The reorganization was launched in 2005. 2006 began the distribution of Hitachi Construction Machinery, and by 2008 Tara had the best unit sales ever.
— Tara International is a family owned company rooted in family values, “We are only as strong as the staff we employ. Our mission is to provide customers with quality products backed by service which is second to none in Sudan.” —
Affiliated with a large “family owned” group of companies, Tara International promotes only state-of-the-art equipment from world-class brands as Nissan Diesel, Sany, Unic, and Heli. Hitachi transcended this elite crowd, with ZX240-3 becoming a favorite!
“ZX240-3 is the best excavator on the market in its class for both productivity and efficiency…and best of all, it is highly reliable. A real work horse!” “We want to ensure that all companies in the construction, capacity building and infrastructure fields see the Hitachi products, and understand how it can help and assist them in their business projects.”
Tara International Co. LTD is not only optimistic during these global economic hard times they are well-equipped and ready to make their international mark on the Sudan market. Current and future projects include government and private sector funded buildings and infrastructures throughout the country.
Managing Director Abdu Mamoun and General Manager Richard Steel anticipate this unique and vital country to endure and excel despite the current world financial turmoil. “The economy in Africa in many ways is more upbeat than the western economies. The constant mining of oil and the generated revenue should lead to more investments in this country’s infrastructure. The African business community needs to feel confident that the fluctuating oil prices will stabilize.”
Tara International is a family owned company rooted in family values, “We are only as strong as the staff we employ. Our mission is to provide customers with quality products backed by service which is second to none in Sudan.” The rigorous training, coaching and seminars enable the Tara staff to provide expert, personalized customer service. From quick service to major mechanical overhauls, the Khartoum North head office is capable of servicing more than 30 vehicles a day, and the Field Service Teams staffed with skilled technicians are equipped to handle light to medium onsite repairs.
As Tara continues to grow and permeate Sudan’s construction industry, Hitachi Middle East Center looks forward to seeing more record breaking sales reports. Tara International Co. LTD has proven success by keeping its mission clear and simple - “Our family values and our relentless training is what will make a positive impact on our industry today, tomorrow and in the future.”
