Middle East [change]
Meet Hitachi Dealers
- “We practice our mission statement-- ‘Family Like Relationships’ with everyone involved in our business. Having a long-term vision with Hitachi and our clients is the key to being successful and providing superior after-sales service.” -
Chairman for Khwanda Group, Mehran Khwanda has passed his respect and perseverance to the next generation. (left) President and CEO, Karim Khwanda explains the family strategy for success. (right)
Overcoming Syria’s centuries of political and social change, Khwanda Group has established a reputation held in high esteem by the Syrian government and community. Comprised of 20 diversified companies, Khwanda Group skillfully manages over 3000 employees. One of their many successful companies, KARIM Trading Establishment is the chosen Hitachi dealer to execute Syria’s government tendered as well as public and private sector construction projects.
Headquartered in Damascus, KARIM Trading Establishment has two generations guiding it to global recognition. Khwanda Group’s founder and chairman, Mehran Khwanda, his son Karim, and his nephew Ahmad understand this country and Syrians well. These men share the common philosophy that business relationships are an extension of family. KARIM Trading Establishment and all the Khwanda Group companies treat manufacturers and customers with a level of respect and consideration that only cultivate long-lasting relationships.
Mehran Khwanda utilized his background as a skilled attorney and salesman when creating Khwanda Group. His knowledge in politics, law and his interest in people and cultures provided a solid foundation to build this group of companies. And today, Karim and Ahmad bring new growth and innovative development to Khwanda Group’s colorful business platform.
Karim Khwanda explains the family’s strategy for success and their valued relationship with Hitachi. “We practice our mission statement-- “Family Like Relationships’ with everyone involved in our business. Having a long-term vision with Hitachi and our clients is the key to being successful and providing superior after-sales service.”
Ahmad Khwanda knows how to rise above the competition.
KARIM Trading Establishment is familiar with the business strategy behind Hitachi’s Customer Relationship Management (CRM). “We utilize the same style of business as CRM. CRM keeps the customer updated and in close communications building long-term relationships. We cultivate strong bonds with all of the companies we represent,” shares Karim Khwanda. “We have been impressed by the Hitachi facilities in Japan and their well organized team. We are highly appreciative for the support and effort Hitachi gives us.”
In addition to being well integrated within Syria’s government ministry and association, Khwanda Group provides a unique and invaluable service to all its clients. “Because we have a wide range of businesses, we can better rise above our competitors. Having diversified our business structure helps us to survive and build everlasting connections, and KARIM Trading provides their staff with world-class educational resources thus enhancing all relationships,” said Ahmad Khwanda.
