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Meet Hitachi Dealers
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When a powerful Hollywood producer collaborates with a mega superstar, the final product is called, “Blockbuster,” so what is a worldwide, savvy marketing distributor that carries state of the art construction machinery called? Just say, “Kanoo Machinery.”

—KANOO Machinery is the newly appointed authorized distributor for the full range of Hitachi Construction Machinery Equipment.—


Since January 2008, the Kanoo / Hitachi partnership has revolutionized their industry. When a division of one of the largest family owned, business houses joins one of the world’s leading construction equipment manufacturers, the headlines can only read, “Success!”

The Kanoo Group of Companies, set-up in 1890, is the most diversified and highly regarded company in the Gulf. Due to expansion and demand, Kanoo Machinery was established 40 years ago and is today one of the leading materials handling equipment distributors in the Gulf.
Commenting on the strengths and expertise Kanoo Machinery brings to their Hitachi partnership, Allan Callaway, General Manager of Kanoo Machinery said, “I believe that the reason behind the success of Kanoo Machinery is the excellent management that works tirelessly to offer the customer the best possible solution rather than just supply a product.” Kanoo will continue partnering with Bobcat, Hyster, and Massey Ferguson - all leaders in their field.

“Our strategy at Kanoo Machinery is to work across Strategic Business Units (SBU) so as to offer our customers a complete solution,” adds Allan. “SBUs are responsible for all territories to ensure synergy, and as such, the range of Hitachi products works well with our strategy.”
Kanoo Machinery success strategies are proven. They will continue to work with leading companies and ensure long-term partnership agreements such as Bobcat for 25 years, Grove Cranes for 36 years, Hyster for 40 years, and Perking for 48 years.
Kanoo Machinery operates in the UAE, Qatar, Bahrain and Kingdom of Saudi Arabia, where Hitachi is currently the 3rd strongest manufacturer in the construction industry.
—Kanoo emphasizes a strong focus on the three core businesses – material handling, mining and construction and industrial power.—
“With the consistent growth and booming construction industry in the gulf region, I am confident that Hitachi has the products to be number one in the market, ” adds Allen. “With our support in terms of after-sales service and strong relationships with customers in the Gulf, we can effectively promote Hitachi.”
Kanoo emphasizes a strong focus on the three core businesses - material handling, mining and construction and industrial power. The 2008 course objectives are to develop new market segments for the machine business, implement new strategies to protect the core products, invest in training and brand awareness, and develop an effective facility network.

“The Hitachi partnership is very complimentary to our core business,” adds Allan. “We pride our selves on always implementing best practices from our partners. This has led Kanoo Machinery to win awards such as the Gold award at the Sheikh Khalifa Excellence Award for Industry. With Hitachi, I am sure we can achieve the leading share of the market and many more accolades,” concluded Allan.
With Hitachi’s star power and Kanoo’s relentless force and proven eye for excellence, the accomplishments awaiting this partnership are infinite!
