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Meet Hitachi Dealers
What are the secrets to a long lasting marriage? Just ask Enka about its 40 years successful business relationship with Hitachi and you’ll have all the answers. Use these two international conglomerates as role models, follow their example of respecting and understanding cultural similarities and differences, and the world will be a better place.
—Enka and Hitachi share a simple goal, “Provide the correct machine for the correct application with the correct specifications.”—
—“Hitachi has the reputation for having reliable solutions, product and support.”—
In 1957 two partners, Sarik Tara and Sadi Gulcelik , started a small construction company. By 2006, Sarik and Sadi’s creation grew into a multi-national, multi-billion dollar corporation with 4 billion dollars in revenue and over 27,000 employees worldwide.
Enka collaborates with well-known international companies as Hitachi, Kawasaki, Mitsubishi, Tadano, and NPK fulfilling the construction equipment demands of the Turkish and middle eastern market. With headquarters in Istanbul, and 40 sub-dealers all over Turkey, Enka builds personal and professional relationships 24/7.
“Hitachi is Hitachi,” proudly states the Enka General Manager, Sukru Eltutar when talking about the market leader of excavators. The courtship between Enka and Hitachi started in the 1980’s when Enka began importing and distributing heavy earth moving machinery and providing after sales support.
— The marriage between Enka and Hitachi is based on three core values
— Tell the truth, be fair and keep your promises —
Hitachi, the leader of the excavator business, was a natural match for Enka. “Hitachi provides a reliable product and they understand our market needs and help us solve them,” the Construction Machinery Director, Ali Kara said and then added, “…they are also the best choice regarding fuel consumption…Hitachi has the reputation for having reliable solutions, product and support.”
Though Turkish and Japanese culture can vastly differ, Hitachi and Enka have cultivated a strong synergistic relationship. “It takes time to build a great partnership - patience, communication, honesty, and experience.…Our people are proud people…together (with Hitachi) we use common sense. Our business has grown with the Hitachi product…we are people who value relationships.” said Sukru Eltutar. “We know Hitachi has the same approach.” Also, Enka knows the importance of after sales activities. “If there is a problem, we would lose money first, in order to keep the customer happy.”
“We share information directly with the manufacturer, thus providing the best machinery for the Turkish market.” “If there is a problem, it’s not a Hitachi problem or an Enka problem…we are part of the Hitachi family…Hitachi engineers are living with the problems we face…we are sharing the problems and solutions.”
The marriage between Enka and Hitachi is based on three core values - Tell the truth, be fair and keep your promises. This happily married couple is an example of how wisdom and integrity lead to a long, strong, productive relationship - may their honeymoon last forever.
