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CSR trainings at Kanto region sales offices
To fulfill CSR, it is important to raise the awareness of employees who work at the business front-line. We distributed the CSR Guidebook and CSR reports to all of the employees to raise their awareness. We conducted CSR training to managers of our entire group, and we came to feel that the term, CSR, has taken root among the managers. On the other hand, we don't feel that employees who actually work at business front-line are fully aware of CSR.
In fiscal 2008, we conducted CSR training to the employees of twenty sales offices in the Kanto region and of the East Japan Division. At the training, we explained the basics of CSR and the development of the demining equipment, as an example of a CSR activity using our business accumulated know-how and experience. After the training finished, 370 of the participants answered the questionnaires. Of these 370 people,
- 102 (28%) of them had heard of CSR and knew the meaning of CSR.
- 223 (60%) of them had heard of CSR
- 45 (12%) of them had never heard of CSR.
Through these results, we realized that the proportion of employees who have heard of CSR but who do not know the meaning was unexpectedly high. After the training, 284 participants (77%) said they understood CSR well, and 82 (22%) of them said they understood CSR to a certain extent. This positive result showed that the training raised their awareness of CSR.
We will continue to raise the awareness of employees, who work at business front-line, about CSR by referring to the results of the training.
A CSR training at the East Japan Division
