Exhibition and demonstration of snowplows in collaboration with TCM

"Snow & Future 2009 in Takaoka" was held in Takaoka, Toyama Prefecture, on February 12 and 13. The purpose of this event is improving life in districts of heavy snowfall by exchanging opinions and information on technologies of, and problems in, tackling and using snow and in various projects to build towns with good resistance against snow. The event included an exhibition and demonstrations of snowplows at a special site set up in Takaoka Culture Forest. We and TCM (our group company) collaborated to exhibit and demonstrate snowplows and attracted about 500 visitors over the two days. Attendance at the event was 1,300 people on the first day and 800 people on the second day, a total of 2,100 visitors.

Exhibition site in collaboration with TCM

We exhibited the ZW40 and ZW50 small wheel loaders that are good for clearing away snow in narrow spaces, and the high-performance wheel loader ZW140. TCM exhibited the rotary snowplow JR180-3, the skid steer loader 709 and the small wheel loader ZW30 with snowplow specifications. Also, Hitachi Construction Machinery Tierra exhibited the ML20-2 and ML30-2, both of which are good for small spaces, the new ML45 mini loader and the ZX30U mini excavator (with PAT blade). This exhibition was an opportunity for our group to impress customers with its broad range of snowplows. Panels in the business meeting room displayed an example of Hi-OSS (Hitachi On-site Screening and Solution) and the snowplow management system, showing our snowplow solutions.

Business meeting room with panels and posters

In addition, many pupils from elementary school and junior high school came to see the exhibition and demonstrations as part of their extracurricular studies. Although the aim of the exhibition and the demonstrations was attracting customers, the products were also subjects of study.

Elementary school pupils queue to sit on the ZW140

Junior high school pupils observe the vehicles